Performance Marketing Manager (Full-time, Austin, TX)
Are you obsessed with creating digital marketing campaigns that resonate with customers? Do you love using data to create customer-centric marketing strategies?
Do you thrive on getting things done and having a real impact on a business?
Criquet is seeking a Performance Marketing Manager to build and manage our customer acquisition across several channels, with a primary focus on paid social.
A Little About Criquet:
Criquet is an independent web-driven menswear brand.
We invest in quality of life. We’re as well stocked in IPAs as we are IRAs. We’re into counter-culture, dive bars and scuba-diving for lost golf balls.
We’re all manner of men and women but we aren’t yes-men. Because ordinary is boring. Expectations are a trap and it’s way more fun to be laid-back.
So, whether we’re making shirts, outerwear or old-fashioneds, they need to be high quality, they need to be done our way, and they need those little details that make all the difference.
Proudly from Austin and comfortably off-course.
In This Role You Will:
- Manage the end-to-end strategy - implementation and optimization across all paid acquisition channels (Facebook, Google etc.), including concepting, executing, optimizing and reporting.
- Independently perform daily bid, budget, and targeting optimizations.
- Provide reports on ad performance, explaining what’s working and why.
- Develop a test and learn approach: challenge existing best practices and propose new hypotheses in an effort to continue to improve our paid channels.
- Collaborate with our creative team to produce high-performing and on-brand ads.
- 3-5 years experience in digital marketing, with a primary focus on paid social.
- Other channel experience a plus, including: Google, Affiliate, Display, Podcast, Direct Mail and TV.
- Highly analytical and adept at storytelling using data
- A high degree of comfort using analytical tools
- Stellar communication and presentation skills
- A deep level of curiosity
- A team player who is willing and happy to help